Category: SEO

SEO Executive Job Description

Responsibilities:

1. Keyword Research:

   • Conduct keyword research to identify opportunities for content creation and optimization.

   • Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz to analyze search volume, competition, and relevance.

2. On-Page Optimization:

   • Assist in optimizing website content, including meta tags (title, description), headers, and images.

   • Ensure keyword placement and density is appropriate and follows best practices.

3. Content Creation and Optimization:

   • Write SEO-friendly content for blogs, articles, website pages, and other digital assets.

   • Update existing content to improve readability, engagement, and search engine performance.

4. Technical SEO:

   • Assist in identifying and fixing technical SEO issues, such as broken links, page speed, mobile usability, and crawl errors.

   • Use tools like Google Search Console and Screaming Frog to monitor and report on technical issues.

5. Link Building:

   • Support link-building strategies by researching and identifying potential backlink opportunities.

   • Assist in outreach campaigns to secure high-quality backlinks from relevant websites.

6. Competitor Analysis:

   • Conduct competitor analysis to identify strengths, weaknesses, and opportunities.

   • Monitor competitor rankings and strategies to inform the SEO team’s efforts.

7. Analytics and Reporting:

   • Use Google Analytics and other SEO tools to track and report on website performance metrics.

   • Provide regular updates and insights on SEO performance and suggest improvements.

8. Staying Updated:

   • Stay current with the latest SEO trends, algorithm updates, and best practices.

   • Participate in training sessions, webinars, and workshops to enhance SEO knowledge and skills.

Skills and Qualifications:

• Basic Understanding of SEO Principles: Familiarity with search engine algorithms, on-page and off-page SEO, and keyword research.

• Analytical Skills: Ability to analyse data, identify trends, and make data-driven decisions.

• Writing Skills: Strong writing skills to create engaging and SEO-friendly content.

• Technical Aptitude: Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress.

• Proficiency in SEO Tools: Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrens, and Moz is a plus.

• Attention to Detail: Meticulous in ensuring content and technical elements are optimized correctly.

• Communication Skills: Strong verbal and written communication skills to collaborate effectively with team members and external partners.

• Time Management: Ability to manage multiple tasks and projects simultaneously and meet deadlines.

Learning Outcomes:

• Gain hands-on experience with various SEO tools and techniques.

• Understand the intricacies of search engine algorithms and ranking factors.

• Develop skills in keyword research, content optimization, and link building.

• Learn to analyse website performance and identify areas for improvement.

• Enhance writing and content creation skills for digital marketing.